Stoko™ Athletic Apparel with Medical-Grade Knee Bracing
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Understanding the company
About the company
Stoko came to us with a unique product: the world’s first technical apparel with medical-grade support to help overcome injury, eliminate pain, and provide wearers the confidence needed to get back to the activities they love.
What they represent
Stoko is an innovative company that is providing a novel product that solves a common problem. Style and medical utility are married in this beautiful and functional apparel.
A unique need
Premium packaging is suited well to this medical-grade device/apparel. Being on the shelf with bulkier, more traditional solutions will require an eye-catching and pleasing presentation.
The design process
Our Digital process
Our team approached this challenge realizing that we needed to provide Stoko with a housing for their incredible product that was robust and would catch the eye of potential consumers. After design and initial runs, we continued to iterate the possible look and feel of the product box, ending with a sleek, reflective, and minimal design that put the focus on the Stoko brand and product. After initial digital print, the sheer black paperboard went to several stations to add both texture and reflectivity to the package.
The results
This digitally printed, premium folding carton became theideal housing for Stoko’s premium medical apparel.
"Perpetual global supply chain disruptions continue to push us towards local partners. The agility and exceptional customer service of a local partner allowed us to move faster than planned. Additionally, the price and quality is competitive with overseas vendors."
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Zack Garland
Director Operations - Stoko
Why Jamaican Patties?
Entrepreneurship is something I have been drawn to since I was a teenager and have been involved in several ventures in Jamaica, my country of birth.
Every child in Jamaica grew up eating beef patties as it is a norm for patties as a lunch time meal. I became a vegetarian at age 13 and there ended my patty experience in its purest form as vegetarian and vegan patties then and now just do not have the flakiness of beef patties because of the beef suet used in the pastry of beef patties.
My childhood friend Leslie Mclean who owns Flakes ‘N’ Tings in Pennsylvania USA has always been a master at creating recipes and has been making patties for the last 20 years, first in the UK and now in the USA. We had the opportunity to meet 4 years ago when I recognised he was doing both vegan and beef patties. I was able to convince him that it's best to position yourself in the patty market on the vegan side as the world has become more health conscious and Canada is arguably the vegan capital of North america. Leslie has perfected the flakiness of the pastry of our brand of vegan patties and that's why we focus solely on Jamaican style vegan patties.
Choosing Allcard Packaging
Allcard Packaging's team of professionals were willing to work with a small entity like Gilbert & Mac Inc. They appreciated our size and helped us grow quickly. They took our sample packaging and significantly improved it, creating superior packaging that makes our brand stand out in the marketplace. Additionally, their team went the extra mile to accommodate all our needs, from financing to packaging design."
Outstanding Experiences
Three things stand out:
- To meet my deadlines, Jeff went out of his way to meet me off-site, which was incredibly helpful.
- The team provided extensive advice during consultations, ensuring we got the best packaging available technologically.
- Allcard was willing to extend credit and work with the small deposit we could make to start the job.
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